Local data analytics consulting

Clear answers from the data you already have.

Hicks Analytics helps small and growing businesses replace manual spreadsheets, disconnected reports, and unclear metrics with practical dashboards and dependable reporting.

  • 10+years in analytics
  • End-to-enddata to decision
  • Flexiblefractional support
Business performance Clear view
$2.84M
Revenue analyzed in the featured demo
From messy inputs to trusted decisions
ReportingLess manual work
VisibilityOne source of truth
DecisionsClear, timely insights

No full-time analytics hire required.

Practical analytics for real businesses

You do not need more data. You need a clearer way to use it.

Many businesses already have valuable information in Excel, accounting systems, scheduling tools, CRMs, and operational platforms. The challenge is bringing it together and turning it into something leaders can trust.

Featured analytics solution

Performance Hub

One adaptable performance framework that brings operational, financial, customer, and workforce data into a decision-ready view—configured around the questions each business needs to answer.

What it brings together

One performance framework, built around your business.

ProfitabilityOperationsWorkforceSalesCustomer performance
01

Industry case study

Landscaping Performance Hub

Job profitability, crew efficiency, estimate accuracy, and service-area performance.

Hicks AnalyticsLandscaping Performance Hub
Synthetic portfolio data
Revenue$2.84M17,817 jobs
Gross Profit$1.39MAcross all services
Top Crew Margin52.4%Crew D
Service Areas5Middle Tennessee
Revenue trendJan 2025–Aug 2026
Revenue by serviceTop categories
Lawn care$1.00M
Hardscape$456K
Landscape$423K
Sod$334K

Volunteer Lawn & Landscape

Built like a real client engagement—not a collection of charts.

The project begins with raw operational data and turns it into a tested analytics layer, owner-ready KPIs, and an interactive Streamlit dashboard.

01Connect the business

Customers, estimates, jobs, crews, labor, invoices, services, and weather.

02Model what matters

DuckDB and dbt-ready models create consistent profitability and operating metrics.

03Answer the questions

Four interactive views reveal margins, labor variance, crew efficiency, and sales performance.

04Make it actionable

Operational insight cards point leaders toward the next decision—not just another report.

02

Industry case study

HVAC Performance Hub

Job margins, technician productivity, first-time fix, sales conversion, and maintenance agreements.

Hicks AnalyticsHVAC Performance Hub
Synthetic Middle Tennessee data
Revenue$11.28MCompleted work
Gross Profit$5.70M50.5% margin
First-Time Fix86.6%Across technicians
Callback Rate9.9%Quality opportunity
Revenue and profit trendJan 2025–Aug 2026
Revenue by serviceTop categories
System replacement$5.8M
AC repair$1.9M
Commercial$1.1M
Ductwork$908K

HVAC operations & growth

See profitability, technician quality, and recurring revenue together.

The hub connects customers, estimates, services, technicians, job costs, lead sources, and maintenance agreements in one tested decision layer.

01Protect job margin

Find loss-making work, labor overruns, emergency-call patterns, and service-line opportunities.

02Coach technicians

Balance revenue per hour with first-time-fix, callbacks, customer ratings, and agreement conversion.

03Improve sales

Compare estimate win rates, replacement opportunities, and lead-source performance.

04Grow recurring revenue

Track active maintenance agreements, renewals, and untapped conversion potential.

Services

Flexible support built around your needs

Engage Hicks Analytics for a focused project, recurring monthly support, or ongoing fractional analytics leadership.

01

Dashboards & Reporting

Build clear, decision-ready dashboards in Power BI, Qlik, Tableau, or your preferred platform.

  • Executive KPI dashboards
  • Financial and operational reporting
  • Automated recurring reports
02

Data Cleanup & Automation

Reduce repetitive work by improving the way data is collected, connected, and refreshed.

  • Spreadsheet consolidation
  • SQL and data modeling
  • Manual process automation
03

Fractional Analytics Support

Get experienced analytics guidance without the cost of hiring a full-time employee.

  • Monthly analytics support
  • KPI strategy and governance
  • Leadership and stakeholder support

Who I help

Built for small and mid-sized organizations

Best suited for organizations that have outgrown manual reporting but are not ready for a full internal analytics team.

01

Healthcare

Provider groups, clinics, healthcare services, revenue cycle teams, and healthcare technology organizations.

02

Professional Services

Accounting, recruiting, legal, consulting, engineering, and other service-based businesses.

03

Local Businesses

Growing companies that need better visibility into sales, operations, staffing, and profitability.

04

Finance & Operations

Leaders who need dependable KPI reporting, forecasting, and a clearer view of business performance.

How it works

A simple, practical approach

  1. 01

    Understand the problem

    We discuss your current reports, pain points, systems, and the decisions you need to make.

  2. 02

    Build the right solution

    I create a focused plan that improves visibility without adding unnecessary complexity.

  3. 03

    Deliver and support

    You receive a usable solution, documentation, and ongoing support when needed.

BHFounder · Analytics Engineer

About Hicks Analytics

Experienced analytics help, without the big-firm overhead.

Hicks Analytics was founded to help businesses get more value from their data through clear reporting, thoughtful analysis, and practical automation.

With more than a decade of experience in data analytics and analytics engineering, including deep experience in healthcare, I understand both the technical work behind the numbers and the business conversations that make analytics useful.

My approach is straightforward: listen carefully, solve the right problem, communicate clearly, and build something your team can actually use.

Start a conversation

Let’s talk about what is slowing your team down.

A short conversation is often enough to identify where better reporting, automation, or analytics support could make the biggest difference.

Service area
Middle Tennessee and remote clients nationwide
Engagements
Project-based, monthly retainer, or fractional support

Replies usually arrive within one business day.