Effective date: September 20, 2026
Overview
Hicks Analytics is an independent analytics consulting business based in Middle Tennessee. This Privacy Policy applies to hicksanalytics.com and explains our practices for information collected through the website.
We do not sell your personal information for money. We use information to operate the website, understand interest in our services, respond to inquiries, and schedule conversations.
Information we collect
Information you provide
If you submit the contact form, email us, or schedule a call, you may provide your name, email address, company, meeting details, and the information you choose to include in your message.
Website and device information
When you visit the site, we and our service providers may collect information such as pages viewed, links clicked, referral source, campaign parameters, browser and device type, approximate location derived from an IP address, and the date and time of your visit.
Outreach attribution
If you arrive through a personalized outreach link, the site may store a pseudonymous prospect identifier and campaign tags. These values help us understand which outreach and content led to a visit or inquiry. They are not intended to contain sensitive personal information.
How we use information
- Respond to questions and requests for consulting services.
- Schedule and prepare for strategy calls.
- Measure website performance and understand how visitors use the site.
- Evaluate the effectiveness of outreach and marketing campaigns.
- Maintain site security, prevent abuse, and troubleshoot technical issues.
- Comply with legal obligations and protect our rights.
Service providers
We use third-party services to operate the website and communicate with prospective clients. These providers may process information on our behalf under their own terms and privacy policies.
- Cloudflare provides website hosting, security, and traffic analytics.
- Formspree processes contact-form submissions.
- Calendly provides appointment scheduling.
- PostHog provides product analytics and session replay. Form inputs are configured to be masked in recordings.
- Microsoft Clarity provides usage analytics and session replay.
- Microsoft Outlook is used for business email communications.
We may also disclose information when required by law, to protect rights or safety, or in connection with a business transfer.
Your choices
You may ask us to provide information about, correct, or delete personal information you have submitted directly to Hicks Analytics. You may also object to or request limits on certain uses where applicable. We may need to verify your identity before completing a request, and some information may be retained when required by law or for legitimate business records.
You can use browser privacy controls, clear site data, enable a supported tracking-protection feature, or contact us with a privacy request. You can also manage information provided to Calendly, Formspree, Microsoft, PostHog, or Cloudflare through those providers where applicable.
Retention and security
We keep personal information only as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining business records, resolving disputes, and meeting legal obligations. Retention periods may vary by the type of information and the service provider involved.
We use reasonable administrative and technical safeguards, but no online service or method of electronic storage can be guaranteed to be completely secure.
Children’s privacy
This website is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the site.
Changes to this policy
We may update this Privacy Policy as our website, services, or legal obligations change. The effective date at the top of this page shows when the policy was last revised.
Contact us
For questions or privacy requests, email hicksanalytics@outlook.com.
Hicks Analytics
Middle Tennessee, United States